Wednesday, March 18, 2015

What is Offset Printing

Offset printing is the process of transferring ink to a plate and then to paper.  It produces the highest quality image because of better print control and higher resolution versus other imprint methods. It also allows for resolution in producing halftone images.  Art is etched onto a plate, then the ink sticks to the plate and the ink from the plate transfers to the paper.

Thursday, March 12, 2015

5 Ideas for a Better Business Card

  1. Portrait Business Cards:  As business becomes increasingly digital your human qualities become more and more of an asset to your business.  Capitalize on this trend by making your business card personal and adding your portrait or a picture of your team.
  2. Custom Shaped Business Cards:  When properly executed a custom shaped card really stands out and makes a lasting impression.
  3. Viral Business Cards: What I mean by a viral business card is one that at it's heart is remarkable and so cool and different that people can't help but share them.
  4. View Finder Business Cards: This concept has been applied to photographers (camera viewfinder), videographers (video cameras), construction companies (clear windows), car dealerships (first person view through the windshield of a new car), and much more.  To work well the concept has to resonate with the businesses product or service.  Whether directly like in the case of the camera viewfinder, or indirectly like the home window. 
  5. Business Cards That Look Like Credit Cards: Designing your new business card to look like a credit card is a timeless tactic that has been used successfully over and over for years.  The quality look and feel of our cards tied with the status, class, and value that people associate with a credit card is a winning tactic that will get you not only noticed, but linked with success in your clients eyes.

Thursday, March 5, 2015

What is Debossing

Debossing is one of the many services we offer.  This process is similar to hot stamping because a magnesium die is used to "depress" an image into the substrate, versus printing it on the surface.  No foil is used in debossing.  Products with this imprint method are usually more expensive and require longer lead times due to needing the magnesium die before printing.

Here is an example of what debossing looks like!